See every analytics call. Decode payloads instantly.
Launch Observer is a focused network inspector built for analytics and marketing teams. Capture requests by domain, decode payloads, and explore them as structured data — without leaving your browser.
Purpose-built for signal quality
Launch Observer keeps the focus on analytics and marketing signals. Group requests by page activity, inspect payload trees, and track everything you care about without noise.
Domain allowlist
Track only the domains that matter. Map custom domains to popular services and keep your signals clean.
Decoded payloads
Automatic decoding for JSON and URL-encoded bodies. View payloads as readable trees with search and highlights.
Session history
Create named sessions, organize by site, and return to any capture later without losing context.
UAT assertions
Import per-site validation rules, see pass/fail badges on requests, and export a shareable UAT report.
WebSDK payload capture
When page hooks are enabled, WebSDK payloads are captured even if requests fire outside the page context.
Assertions viewer
Inspect the live assertion configuration for any site and download the JSON for review or reuse.
Guided tour
Onboard teammates quickly with an in-product tour that explains sessions, allowlists, and payload search.
How it works
Launch Observer is designed for quick adoption. Set up a session, capture requests, and drill down in seconds.
Name your session
Start a session with a site name and optionally lock to a browser tab.
Choose domains
Enable the domains and services you want to track. Add custom domains if needed.
Validate with UAT
Import your UAT assertion JSON for the site and enable validations when starting a session.
Inspect the report
Browse requests, open details, and decode payloads with context markers for event types.
UAT assertions, explained
UAT assertions are JSON rules that verify your analytics data. Each assertion includes one or more conditions and optional page-level count checks, plus optional global gates to include or exclude services.
Service IDs include: adobe-edge, adobe-analytics, google-analytics, google-ads, meta, tiktok, linkedin, pinterest, snapchat, x, microsoft-ads, baidu, demandbase, hotjar, segment, mixpanel, amplitude.
Per-site configs
Upload one JSON file per site. Assertions only apply to sessions created for that site.
Request + page scope
Validate a single request or enforce page-level rules like “pageview fires exactly once.”
Shareable reports
Export a PDF of pass/fail results for teams and stakeholders.
Schema notes
The in-app Help panel documents required vs optional fields, operator types, global service gates, and examples.
Inside the product
Preview the interface from session setup to detailed payload inspection.
Launch ecosystem
Explore the rest of the Launch Suite for adjacent workflows.
